Mia Serra is an award-winning marketing and communications strategist with over twenty years broad experience ranging from Goldman Sachs and IBM to YuLife and Mindspace.
 

A former professional dancer, she brings together business strategy and embodied insight to support teams in moving beyond surface-level fixes and reconnecting with the deeper values that drive sustainable, human-centred leadership.​
 

She is known for her ability to help clients reconnect to their inner compass, unlock creativity and innovation, and lead from a place of authenticity and inspiration.

Mishkah is a senior strategist and coach with a global consulting background. An economist by trade and a visionary, systems thinker at heart, her work includes financial innovation to support more gender-inclusive venture capital markets, and helping governments craft inclusive economic strategies, driving measurable, equitable change.

Mishkah is fascinated by the interdependence between workplace systems and our inner condition and sense of self.  

A writer, mother, and a Muslim woman, she lives in Johannesburg and can often be found happily wandering amongst  the purple jacaranda carpets that appear each spring.

Jack facilitates positive change and collaboration for leaders, teams and organisations. He brings a powerful combination of senior leadership experience alongside his training as an organisational and counselling psychologist, and understands at a deep level that surface behaviour in corporate environments can point to trauma below the surface.

His coaching is trauma-informed and person-centred which enables him to deliver purpose driven business outcomes, prioritising wellbeing, psychological safety and growth.

Forever buying books, Jack can always be found near your local bookstore, or attempting to learn yet another language!

Nicola is a change and innovation strategist who has worked with some of the world's biggest brands including Marks & Spencer, Cafe Direct and Lloyds Bank.​​

She loves facilitating strategic change from ‘idea to implementation’ and helping organisations deliver on bold visions, create positive impact and secure long-term revenue, sustainably.  

A trusted advisor that inspires people to step into their potential and lead change with compassion and courage, Nicola supports senior leaders and teams to think long-term, act with purpose, and navigate complexity.

When she’s not working, you’ll usually find Nicola on her paddle board or spending time with her little boy.​​​

Sula is an experienced coach and facilitator with a senior leadership background in the humanitarian and sustainability sectors and equal rights. She has held director positions with UN Women NC UK and the Aid and International Development Forum.

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She guides, cares, and holds space with skill, experience, trust and integrity, bringing incredible clarity, courage, and care to every conversation. Her approach is thoughtful, direct and deeply informed by real-world complexity.

Outside of work, Sula loves mountains, skiing down, climbing up or just taking in the view.​

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David is a psychotherapist, coach and mentor who supports leaders and organisations through the deeper work of change and making meaning.

A former Tech CMO, he had a long career in the corporate world, from global organisations to small start-ups.

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As a mentor he brings nuance, safety, and serious depth — helping executive and senior leaders move with awareness, especially when things feel complex or vulnerable.

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David’s personal passions include open water swimming, dancing, and saving the planet, and walking with his dog Star.

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Dee is a strategist and coach with a background in marketing leadership.

She brings particular depth in working with the public sector and charities with a focus on mental health engagement programmes and campaigns, including award-winning work in suicide prevention.

Known for her ability to balance clarity with care, Dee supports people to lead with impact and integrity in values-driven environments.

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When she’s not working with people, Dee loves to hang out with animals, and is always happiest when there's a cat within stroking distance.​​​​​​​​​

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Assaad has a rare talent for developing leaders and teams in fast changing, multicultural environments. Fluent in Arabic, French, Spanish and English, he has more than 15 years delivering corporate leadership development, coaching, and training globally.  

With a background in Big Tech, Assaad loves mentoring teams in high-pressure industries. He has co-created regional and global leadership programs for organisations like Dell Technologies, helping leaders navigate the kind of complex challenges which demand emotional and cultural intelligence, to satisfy global client demands.  

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When he’s not working, you’ll probably find Assaad walking by the sea, lost in a good book, meditating or learning from the real experts — his kids!

Sam has a natural ability to connect deeply and authentically with everyone she meets. She will often be the first face you see welcoming you to a Surface Deep or Deep Conversations event, and we love having her represent everything we stand for.

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She has a varied professional background in hospitality and events, bringing her warmth, creativity and organisational skills to ensure events run smoothly and client experience is top notch.

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Sam is also a skilled pattern cutter and style queen and loves nothing more than picking up vintage finds and making sure we all look our best. You'll also find her cooking up a storm, or indulging her passion for galleries and museums, a real culture vulture!

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